Industry Watch

11/09/2006

It would seem that the whole cosmetic surgery industry is facing a bit of a zenith moment. The emphasis on non-surgical treatments is growing daily, and we are looking to embrace that. We recently rebranded our non-surgical treatments under the new name of Rineu, and we are looking to develop this side of the business to meet this growing demand.

Recent additions that we have made include the Beautytek treatment. We are currently the only practice in Manchester with this system, that has pride of place in Harrod's no less. So it would seem that the most unlikely of places are beginning to see the potential of non-surgical treatments.

The move is backed up by the shift in consumer expectations. There was a time when people were expectant of the end result after one treatment, however, attitudes are changing and clients are prepared to undergo a course of treatments followed by top-up treatments to achieve and maintain the desired result. The emphasis is on maintenance. No treatment, even surgery is permanent, and so it is essential that we continue our role in educating patients about the way they can maximise the results from their investments.